Women In InfoFi - Episode 1: @nessaac_w3

By Marni Melrose
Women In InfoFi - Episode 1: @nessaac_w3

"Women In InfoFi - who wants to go first?" explored the unique experiences, challenges, and strategies of women navigating the nascent InfoFi sector within cryptocurrency, aiming to foster a supportive community and highlight female achievements in a male-dominated space. 

Originally recorded on Nov. 30, 2025


Click the yellow lurky button above to be taken to the entire transcript, but here are the recommendations from this space on how to build your InfoFi Business,  

​1. Get Involved Early: Engaging early with partnerships or projects can provide significant benefits. For example, Nessa mentioned getting in early with a partnership helped her secure top leaderboard positions and earn rewards. Her first win was $ 16K . 

​2. Be Active on Social Platforms: Success requires more than just posting; it involves significant engagement. Actively reply, manage your community, check DMs, and stay involved to grow your account.

​3. Storytelling: Create narratives around projects. Instead of copying white papers, make your posts interesting and relatable by weaving in everyday life experiences.

​4. Join Communities: Being part of active communities can help you grow in the InfoFi space. Networking through these groups can open doors and provide support.

​5. Diverse Projects: Stay open to new projects. Testing the waters with new ideas and projects can lead to unexpected gains.

​6. Balanced Risk and FOMO: It’s essential to manage FOMO (Fear of Missing Out) while ensuring you’re making informed decisions. Avoid spreading yourself too thin.

​7. Utilize Resources: Platforms like Lurkey make information gathering efficient and can help with decision-making and strategy planning.

​8. Avoid Overworking: Maintaining a healthy balance is necessary, as spending endless hours on social media may lead to burnout.

​9. Create Personal Branding: Develop a unique way to present yourself and your projects. Videos or virtual avatars could enhance engagement.

​10. Keep Improving Scores: Regularly check and work on improving your social scores and leaderboard positions by staying active and innovative.

​11. Collaboration vs. Competition: Although the industry has rankings and scores, focus on learning from others and collaborating rather than competing intensely.